Radio: Southern Exposure

South African radio, currently consisting of eleven English-language stations and eleven Afrikaans, is state-owned, but some time next fall it will start broadcasting commercials. The purpose: 1) to give business a hand with a new advertising medium; 2) to get more money for better radio programs. To help decide how to go commercial—and how commercial to go—the Government sent a brainy, 31-year-old actress, Hermien Dommisse, to study U.S. radio. Last week, after three months of the job, she had some conclusions :

"American radio clearly offers its listeners more than any other radio in the world. No other system is comparable in...

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