When the Nov. 23 issue of Atlas Corp.'s Liberty appeared on U.S. newsstands last week, its chief feature was not editorial but a whopping 16-page ad, largest ever run in a national weekly. The ad: Lionel Corp.'s entire Christmas catalogue of toy electric trains.
Lionel, back at its old stand as the world's No. 1 toy trainmaker after four wartime years spent turning out $19 million worth of navigational instruments, hoped to do a $10,000,000 business this year. To do it, Lionel wanted a million catalogues to tell U.S. small fry about its wondrous new models that smoke and whistle while...
To continue reading:
or
Log-In
