The aim was high: "To see life; to see the world; to eyewitness great events." In modern journalism there had been many attempts to hit this target; most of the tries (like Midweek Pictorial) had been faltering. The editors, gathered in a 51st-floor room in Manhattan, wanted a picture magazine that could keep pace with, and even accelerate, the swift advance of camera and printing techniques. They put out two trial issues (called Dummy and Rehearsal) and were still looking about for a better name than Show-Book. Shortly before their first deadline they...
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