The Theater: Old Vic Victorious

It had been planned as a benefit—for U.S. playgoers. When London's Old Vic players came to Broadway for six weeks of repertory, their sponsors, nonprofit Theatre, Inc., expected to drop about $50,000.

Last week, when the Old Vic completed its run, Theatre, Inc. totted up the chit. Sample items: 1) $92,000 round-trip traveling expenses for actors, scenery and props; 2) $75,000 theater rent; 3) $1,000 medical expenses, much of it for laryngitis, some for overeating. The grand total lived up to the sponsors' worst fears: more than $299,000.

But the Old Vic had grossed a whopping average $50,701 a week (a Broadway repertory...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!