For the past two years the top prize money for U.S. artists has been not the famed Carnegie International but Pepsi-Cola's "Portrait of America" contest. But Pepsi-Cola's President Walter S. Mack Jr. has not been a happy man. Try as he did to stay behind the curtains and let a group of painters run the show, painters and critics alike seemed inclined to gang up on him as a soda-pop Medici, a bumbling Borgia (TIME, Dec. 31).
Last week Mack, complaining that he had "been in the hands of others," announced a new strategy for...
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