The Press: Not So Chichi

This week Parisiennes got a new women's magazine, Elle (She), with a strong American flavor. Its editor, fluffy-haired Mme. Helene Gordon Lazareff, came to the U. S. to get it started.

Postwar France has no color photography as yet, and few flashbulbs—so Mme. Lazareff borrowed a collection of French accessories, including 15 chic Lilly Dache hats, for the first covers, to be photographed in Manhattan. She believes that French humorists are now turning out only bitter satire—so she bought a double-page spread of cartoons by the New Yorker's not-so-bitter James Thurber.

To bring French women up to date on what has happened to...

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