The Press: Not So Chichi

This week Parisiennes got a new women's magazine, Elle (She), with a strong American flavor. Its editor, fluffy-haired Mme. Helene Gordon Lazareff, came to the U. S. to get it started.

Postwar France has no color photography as yet, and few flashbulbs—so Mme. Lazareff borrowed a collection of French accessories, including 15 chic Lilly Dache hats, for the first covers, to be photographed in Manhattan. She believes that French humorists are now turning out only bitter satire—so she bought a double-page spread of cartoons by the New Yorker's not-so-bitter James Thurber.

To bring French women up to date on what has happened to...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!