Roll Out the Barrel

"Naturally, Mr. Rank . . ." reasoned the Hollywood Reporter, "we are a bit nervous about our big British market. We . . . must have it. ... Any loss of the British income may seriously affect our continued progress."

The Reporter was not telling British Cinemagnate Joseph Arthur Rank anything he did not know. As the Empire's No. i motion picture producer, distributor and exhibitor (TIME, June 11), he holds the key to U.S. movie profits in the foreign market. (Normally few U.S. pictures begin to make more than expenses until they...

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