RESTAURANTS: Hollywood Institution

All Hollywood knows that Restaurant LaRue is the fashionable place to dine. Every evening some 280 fortunate film colonists jam the pistachio-&cocoa-striped booths, patiently wait their turn in the ebony-&-red-leather bar, or crowd the overflow tables on the flower-boxed French terrace. Every evening hundreds of disappointed latecomers must take potluck elsewhere.

For by last week, in spite of OPA food ceilings, $7-a-day dishwashers and a $175-a-week chef, William Richard Wilkerson, LaRue's proprietor, could be reasonably certain that his $44,000 investment will pay off. In its first ten weeks, LaRue had grossed $109,000;...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!