The Treasury soft-pedaled the matter. But it was no secret in the radio industry that there had been too much personal publicity for stars, too many unfulfilled bond pledges. In the Fifth War Bond Drive, all concerned were determined to handle radio appeals in a more impersonal and conservative fashion.
If evidence illuminating this decision was wanted, it was available last week in a document (Psychology of a Bond Drive) produced by Columbia University's Office of Radio Research. It recorded the results of a questioning of some 1,000 New Yorkers concerning their reaction to radio's part in the Third and...
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