Just about everything in the advertising business is kept secret except who handles what accounts—a tradition that helps make the industry one of the most gossip-ridden of all businesses. But by last week it was not even a gossip secret that J. Walter Thompson was having an unprecedented boom. Within the month J.W.T. has snagged: 1) the entire Ford account— from Detroit's Maxon Inc.; 2) Lever Bros.' Vimms from B.B.D.&O.; 3) most of Owens-Illinois Glass from D'Arcy.

What all this meant to J.W.T. in new billings was in the area of purest guesswork. Tide, advertising weekly,...

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