No Time on Their Hands

Come New Year's Day, the U.S. radio industry will have clocked in the biggest twelve months in 23 years of broadcasting. This month, after trapping two new customers—Goodyear, and Aluminum Co. of America, NBC had left only one half-hour of its entire network time of 60 weekly hours: a sour Saturday morning spot (10-10:30) that usually catches only 15% of the nation's radio ear. CBS, Mutual and the Blue Network, a bit less jammed, were coy about just how much. But the 1943 gross for the Big Four will run to around $145,000,000,...

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