The Press: Mail Child

London's Hearst-like Daily Mail (circ.: 1,600,000, third largest among Britain's morning papers) now plans to span the Atlantic.

A U.S. edition will appear in early January. It will be an ad-less, TIME-size, slick-paper weekly, will carry about twelve pages of editorials, news articles, pictures and cartoons culled from the regular Daily fail's issues. All editing will be done in London, printing in New York (from microfilm flown from England).

Explained Daily Mailman Don Iddon, head U.S. correspondent: "We just thought the people over here would be interested in seeing the kind of news the British people are reading." Actually few people will get...

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