Radio: Vic & Sade

Few home towns have been so profitably exploited as Bloomington, 111. (pop.: 32,868). Bloomington is the boyhood home of Paul Rhymer and the locale of his dearly beloved Vic and Sade (NBC, Mon. through Fri., 10:15-10:30 a.m., C.W.T.) —probably, the best, certainly one of the smallest soap operas on the U.S. air.

Some 7,000,000 radio fans would find life harder to bear without Vic and Sade. They would also find it difficult to explain why. It is a soap opera in which nothing much ever happens. But it is as American as doubletalk. Vic,...

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