Cinema: How to Run a Theater

Seldom have the trials of a movie exhibitor been dramatized with such Aeschylean awfulness as by Manager W. H. M. Watson in last fortnight's Motion Picture Herald. Manager Watson runs El Paso's Mission Theater. "From the beginning," he writes, "the boys and some of the girls . . . decided they were going to run things as they pleased." Sometimes "when told not to roam the aisles, to quit talking, smoking, etc., they would sneer or spit in your face." Plenty of the young folks smoked marijuana. In the Mission's first three months, Manager Watson lost three customers by sudden death....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!