Millionaire Philip Knight Wrigley has had many radical ideas since he inherited his father's gum and baseball empire in 1932. He popularized Ladies' Day at big-league ball parks. He introduced sticks of gum to U.S. Army combat rations. For $185,000 he bought Dizzy Dean after his best pitching days were over. Last week P. K. Wrigley unwrapped his latest idea: a professional softball league for women.
Women softballers are nothing new. Scattered throughout the U.S. are some 40,000 semi-pro teams sponsored by breweries, taverns, bakeries, big industries and little individuals with a yen...
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