A year ago Western Union began advertising for men over 50 "to come out of retirement." Many of its managers began to circularize the pension lists of cities, counties and corporations with the same plea. The intent was to replace the thousands of 16-to 20-year-olds it was losing to the armed forces and better-paying war industries.
Now Western Union believes it has uncovered a social phenomenon of lasting value. Men (and women) over 50, 60 and even 70 are as efficient messengers as youngsters are. Said W.U.'s Los Angeles personnel manager: "When the baseball season opened this...
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