BANKING: A.P.v. the Citizens

California's 73-year-old Amadeo Peter Giannini is probably the world's most ardent exponent of branch banking. His huge Bank of America, fourth largest bank in the U.S., is an agglomerate of 30 years of Giannini acquisitions. Its 487 branches blanket the state of California. Its parent company, Transamerica Corp. (whose stock is so popular with California Italians that it sometimes accounts for almost half the trading on the San Francisco Stock Exchange), owns a majority interest in 23 other West Coast banks, plus a juicy 8.7% of Manhattan's National City Bank.

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