Radio: Opportunity Ahead

Do the people in enemy-occupied territory really pay attention to United Nations' radio propaganda? Evidence has been necessarily scanty, but last week CBS's painstaking, perceptive Ed Murrow, home for a rest from London, provided some proof. As an experiment, he said, BBC recently broadcast the name and address of a Bordeaux butcher who was selling meat to Germans while his people starved. Next day several hundred furious French housewives demolished the butcher's shop.

Murrow saw in this an ungrasped opportunity. Said he: "We have got an audience. But we haven't given them much inspiration or hope. Our uplift propaganda is bad....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!