Business: Hollywood Puts on a Show

For a change last week the Treasury Department had good news: September war bond sales hit $838,250,000, 20% above August and big enough to top the Treasury's own quota for the first time. September sales were nearly four times a year ago, pushed post-Pearl Harbor bond sales to more than $7 billion.

Chief reason for the September boom was a whirlwind campaign by the motion-picture industry. Hollywood went bond selling as only Hollywood can—with publicity, stunts, and pretty girls. No. 1 bond-seller was Paramount's limpid-eyed Dorothy Lamour, who left her sarong in Hollywood...

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