Radio: One-Mcm Sales Force

One moment he was sitting before a microphone, rolling out deep, sonorous, persuasive words. The next, he was hurrying (with all the speed his hulking frame could muster) to a waiting elevator, then to a small room where a battery of telephones and telephone girls awaited him. All day, all evening long, at NBC's Manhattan station WEAF, Cinemactor Charles Laughton kept up the pace—from 7:30 a.m. until after midnight—17 hours. His purpose: to sell war bonds. His method: to break into a program with a brief appeal, an offer to answer all telephone...

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