FOREIGN TRADE: Marcus Polo Returns

At the Boston Distribution Conference last week (see p. 86), the most laughs were provided by young Edward S. Marcus, Secretary-Treasurer of Dallas' swank specialty shop, Neiman-Marcus. Mr. Marcus, in pursuit of new fashion ideas, took a three months' trip to South America. He came back well sold on the future of hemisphere trade, but with a new understanding of what it takes to do business with Latin America. Some items:

> In Buenos Aires, a beautiful tea set caught his eye. It cost about $60 but he thought if he ordered 40 the unit cost might be less....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!