REFORM: Beautiful People

He was against it. He was against tobacco, alcohol, coffee, tea, corsets, cocoa, ginger ale, sirloin steak, vaccination, capital punishment, Tammany Hall and artificially flavored lollipops. He could spot a cocoa drinker at 20 paces by the "yellow eyes and degenerate skin." Once he weaned a Sing Sing death-house prisoner from tobacco, several days before execution. During World War I he wired President Wilson that coffee would prevent U.S. soldiers from shooting straight, and ought to be forbidden them.

In this relentless crusade, pink-faced, bright-eyed, dapper Dr. Charles Giffin Pease, dentist, teacher, founder and president of the Non-Smokers Protective League...

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