WAR FRONT: Bags for Bottles

When Coca-Cola's meek, mild Vice President and Secretary George T. Adams got a mysterious call from Washington, he examined his conscience, found it clean. Like many another U. S. businessman, he nonetheless half-expected a scolding. Instead he received a pat on the head. Said the Army Ordnance Department: "We want Coca-Cola to build and manage a bag loading plant."

Coca-Cola first thought the jump from bottling to bagging incongruous, suggested it could work better with drugs, foods or chemicals. But the Army stood pat. It had made a study of management, found Coca-Cola on its first preferred master list, must put...

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