The Press: TIME Flies

Average cost of an airmail subscription to TIME in South America has been $272 a year. With its May 5 issue, TIME will publish a special International Air Express Edition in English, starting with 20,000 copies for Latin America. First magazine to be regularly delivered by plane, it will reach Latin American readers as far south as Buenos Aires by Monday date of publication. Subscription rate will be $10 a year. Making possible TIME'S Air Express Edition were: 1) cooperation of Pan American Airways; 2) a special lightweight paper printed on specially designed presses.


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