World War: Propaganda in the Jungle

Haile Selassie, whom the British now call Highly Satisfactory, pushed on into Ethiopia last week with a new weapon —propaganda. Even in the Ethiopian bush this proved to be a potent factor, for the area into which the Negus was pressing was Gojjam Province, long a hotbed of native revolt against the Italians. Haile Selassie's organ of propaganda was a newspaper written in Amharic, called Bandarchen ("Our Flag"), bordered with the Ethiopian Imperial colors, mastheaded with the monogram of the Lion of Judah, and bristling with nationalistic slogans. Sixty camels, with armed escort under a British officer, carried this peripatetic newspaper's...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!