Radio: Woman's Home Companion

Will Opal marry Joe, or will the dead hand of the past reach out to prevent the match? War or no war, such dread questions—dear to the hearts of soap-opera buffs—remained the favorite daytime stimulant of 35% of U.S. radio's listeners in 1943.

Heralds of radio's coming-of-age had hoped that it was no longer so, or that it was a dwindling fact. But a Hooper Survey, out last week, showed that just as many people as ever were listening to daytime serials. There was a weekly average of eight fewer serials than in 1942,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!