Will Opal marry Joe, or will the dead hand of the past reach out to prevent the match? War or no war, such dread questionsdear to the hearts of soap-opera buffsremained the favorite daytime stimulant of 35% of U.S. radio's listeners in 1943.
Heralds of radio's coming-of-age had hoped that it was no longer so, or that it was a dwindling fact. But a Hooper Survey, out last week, showed that just as many people as ever were listening to daytime serials. There was a weekly average of eight fewer serials than in 1942,...
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