Radio: Shirer Cashes In

Good reason had CBS to rub its corporate hands with delight last week as it watched its correspondent William Lawrence Shirer's Berlin Diary nudging up to a sale of 400,000 copies. Keeping a baby spot trained on its former Berlin man, CBS since last July has had him covering home plate in its nightly European news roundups, named him last week to substitute for vacationing Commentator Elmer Davis. Meanwhile, plans were going ahead to feature him a fortnight hence on a Sunday-evening show (5:456 E.D.S.T.) called William Shirer and the News. After three...

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