Radio: No Time Left

NBC had bad news last week for many a hopeful national advertiser. The nation's richest network announced that it was abandoning its waiting list. From now on new sponsors will be sold air time not on the basis of their position on a list, but according to the suitability of their pro grams.

This welcome (to listeners) decision was not purely esthetic. NBC could afford to get tough with its advertisers because, for the first time in its history, the network had no good air time (7-11 p.m. daily) left to sell. Nor could advertisers console themselves much by turning to...

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