The Press: Deathless Deer

One thing that New York Daily News Publisher Joseph Patterson knows for sure is comics. He used them shrewdly to build his tabloid's record daily circulation (1,975,000). He cooked up several comics (the Gumps, Moon Mullins, Dick Tracy), launched the technique of continuing the episode instead of ending it each day. But until last week he had not bought a new strip for nine years.

The promoter who broke down his resistance was his shrewd, pretty daughter, Alicia (Mrs. Harry Guggenheim), editor and publisher of the Hempstead, L.I. Newsday (circ.: 35,000). She...

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