U.S. At War: Cheesecake for Victory

Buying war bonds was patriotic but dull for months on end, a duty of the stuffiest kind, which wounded one's wallet at the same time it depressed the spirit. Then the Treasury soft-pedaled the grim reminders of danger, need and duty, and called in Hollywood and Broadway. As one man the pressagents ordered: "Cheesecake."

Long before last week the Treasury bond campaign had become one of the liveliest phenomena of the American scene. Bonds were sold by tomfoolery, parades, fanfare, gags, spectacles, fol de rol—and everywhere. Breathed no man alive in the 48 States,...

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