Business & Finance: How to Shame a Customer

Two Boston Armenians one day last week got a bright idea for publicizing their suburban grocery stores and doing something about sugar hoarding at the same time. They had already been holding down sugar sales in their four "Star Markets" by requiring $2 worth of grocery purchases for every 2 lb. of sugar.† Now they decided to offer their customers 10¢ a lb. for the sugar they had been selling at 6½¢, ran a newspaper ad (their first) to tell Boston about it. By week's end, they had bought back some 2,200 lb. They had also spent less money than...

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