The Press: National Shopper

A tall, dark 30-year-old Southern girl, Nancy Sasser has in short order won a success that many a professional might not attain in a lifetime. Out of her amateur spirit something new under the sun has been born.

Year ago she was writing a bright little shopping column for the Raleigh (N.C.) Times and Norfolk (Va.) Ledger-Dispatch. Not knowing in her ignorance that such columns usually make their modest living by contracting to advertise the wares of local manufacturers and local shops, she tried plugging nationally advertised products. Retailers loved it, paid her well....

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