Radio: No Blossoming

The 1940-41 winter radio season may be described as the culmination of several incipient tendencies, but—on the other hand—as devoid of any distinct new trends. It was withal a period of ripening. Logically, perhaps, new blossoming could not be expected at such a time, and no new blossoming did come.

This report by the Cooperative Analysis of Broadcasting, radio's weathervane, was, hands-down, the euphemism-of-the-week. C.A.B.'s latest estimate of the overall U.S. radio audience was 6.3 out of 100 possible people. This was five lower than at any time since C.A.B. got going in...

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