Since 1930 the U.S. newspaper business has been in a downward economic spiral which is not yet stopped. Such is the gist of a 59-page survey issued last week by the Newsprint Association of Canada, 75% of whose paper is sold to the U.S. press. Some of the things which the Canadian newsprint makers view with alarm:
> The total U.S. advertising budget has shrunk: it is now an estimated $1,660,000,000, down about $680,000,000 since 1929. Out of this shriveling ad dollar newspapers still get the biggest cut32.8¢ (periodicals took 13.6¢, radio 12¢)....
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