Cinema: Be A Columnist

Prancing into Manhattan's Loew's State theatre last fortnight went all that is left of big-time U. S. vaudeville. It was a troupe of seven energetic young cinemactors and actresses led by a columnist—Hearst's triple-threat Hollywood gossip dispenser, roly-poly Louella O. ("Lolly") Parsons. On this, her second cross-country junket, Lolly Parsons was again proving that a columnist's best business is his vaudeville, that vaudeville's best business is its columnists.

The columnist act was born last year in the mind of Hollywood Agent Leo Morrison, who proposed it to Lolly, the logical choice. After her...

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