In 38 years on the stage, Funnyman Joe Cook has thought up some 1,000 implausible inventions of the Rube Goldberg order, never sold one until last week. Then he sold one for $1,000. It was a doughnut-dunking machine (a pulley-and-string contraption) featured in his present Broadway show, It Happens on Ice. Purchaser was Doughnut Corporation of America. The sale was authentic, the money real. For Doughnut Corp., $1,000 for publicity was cheap.
Doughnut Corp. is a near-monopoly of the U. S. doughnut industry. U. S. doughnut sales were estimated at some $78,000,0000 last...
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