Radio: Percentage of Box Office

When Chase and Sanborn early this year cut their expensive, expansive, one-hour variety show with Charlie McCarthy to 30 minutes and still kept its drawing power, they started something. Onto the chopping block last week went Bristol-Myers' wry-face Comedian Fred Allen; others will probably follow him at expiration of their contracts. Allen refused to pare his Town Hall to half its former length; looked around for a new backer.

Into his place hopped popeyed Eddie Cantor, signed a contract that was something new in the big time.

In the heyday of vaudeville two types of acts got a percentage of the box office—those...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!