Music: Record Revival

More than a year ago the New York Post, as a promotion stunt, sold albums of symphonic records, at $1.93 per set of three or four, to coupon-clipping readers.

The records (made by RCA Victor), of standard works by Bach. Beethoven, Schubert, etc., were competently but anonymously performed. The idea, and the same albums, spread to Washington, whence a National Committee for Music Appreciation spread it to other cities (TIME, July 3). By last week the records, now priced at $1.49 to $1.98, were still going great guns. In 50 cities an estimated 1,000,000...

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