Radio: Crossley Tops

To lie-abeds or people in the shower, the chirrupy voice that sometimes phones at 8 a. m. to ask what radio programs you heard last night may seem a Galluping nuisance. But from radio's point of view, the early-bird checker for Crossley, Inc.* is doing a mighty important job. She, and 50 other such investigators in 33 major network cities from coast to coast, are "counting the house," for in the radio business, "Crossley ratings" are the official box-office count. Crossley's boss is the Cooperative Analysis of Broadcasting, instituted eleven years ago by a fact-lacking group of advertisers and ad agencies,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!