Transport: Joyous Lizzie

In a setting blazoned with swastikas, at Fallersleben in the heart of the German Reich, Führer Adolf Hitler fortnight ago surmounted the cornerstone of what he promised would eventually be the world's largest automobile factory. Perched there he spoke with the pride and feeling of an automobile salesman on the subject of Germany's new Strength-through-Joy (Kraft durch Freude) flivver. Within easy pointing distance were three slick models for the new 65-miles-per-hour, $396 Volkswagen, which Der Führer expects will one day be as much a part of every German's life as an Ersatz sausage in every pot. "This streamlined four-seater," barked the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!