Cinema: The Old Pictures

Confronted by a dearth of new pictures (TIME, May 16), cinema producers last month took to reviving old ones. By this week, 52 old pictures, from Birth of a Nation (1915) to Stowaway (1936), had been exhumed from storerooms, placed on view in cinemansions throughout the U. S. Result of the process was a pair of discoveries which, to an industry proverbially hypnotized by precedent, seemed utterly astounding. One was that any good old picture will often outdraw any poor new one. The other was that at least one old picture was the best cinema bargain of 1938.

Rodolfo Guglielmi, born May...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!