Business: More & More Pants

In the summer of 1912, George Rixon Benson, president of Chicago's Benson & Rixon Co. clothing store, and Millionaire George Rasmussen, head of National Tea Co. until his death in 1936, made a trip to Wisconsin in a high-sided Stearns touring car. Every night when he shed his goggles Tourist Benson was irked to find that, though his linen duster had protected his jacket, his trousers had got thoroughly dirty. Tourist Rasmussen, however, had solved that problem in advance, had a change at the end of a day: his tailor had made him an...

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