The Press: Average Man

"The Average Man is more written about than anybody else, his opinions are more respected, his reactions are estimated for various purposes in all walks of life." The goggle-eyed London Daily Express, which admitted all this, wanted to put its finger on the Average Man. So the Daily Express reconstructed him, by winnowing statistics from libraries, cinemas, groceries, barbers, tailors. To the Britisher who could fit most exactly the dummy's specifications, the Daily Express then offered to publish his political views on the theory that this kind of reward would most please the Average Englishman.

Among 5,000 aspirants who panted for this...

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