Business & Finance: Sapolio

No dust or dirt, no speck of grime

Besmirched that bright domain;

Ten thousand sleuths could comb the town

For a grimy spot in vain!

By last week a test campaign of grocery store handouts and small advertisements in Manhattan newspapers had gone well enough to convince Enoch Morgan's Sons Co., makers of Sapolio, that old soap advertising jingles like this were still good copy in 1936. Morgan's new batch of jingles told of the rediscovery of Spotless Town, mythical Sapolio-scoured seat of immaculacy, which between 1899 and 1905 made Sapolio probably the world's best-advertised...

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