Business & Finance: Profitable Prosperity

Less than two years ago U. S. businessmen were dolefully shaking their heads over "profitless prosperity" and gravely predicting the imminent doom of the profit system. Aside from a general animosity toward the New Deal, the cause of this talk was the tendency for costs to rise faster than sales, so that many a company was reporting smaller profits on greater volume of business. It was merely a matter of time before increasing sales would outstrip increasing expenses, thereby cutting the cost of each unit they produced. Last week the return of profitable...

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