Business: Rochas Goes Home

When Marcel Rochas, a celebrated Parisian dressmaker, opened a branch shop in Manhattan last September, merchandisers spoke of his "business daring." No other important Parisian had ever dared sell retail in Manhattan in competition with stores like Saks-Fifth Avenue which bought from him wholesale in Paris. The sort of ladies who made up M. Rochas' customers babbled incoherently of his sleek hair and out-of-door complexion. Last week the ladies were back buying at Saks-Fifth Avenue and talking of somebody else's outdoor complexion, and again there was no branch of an important Paris dressmaker...

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