Added in 1933 to the well-filled calendar of high-pressure promotion was Life Insurance Week. Why life insurance, of all industries, should have waited so long to institutionalize itself is a minor business mystery. Making up for the wasted years, the industry launched its fifth annual Life Insurance Week throughout the land last week with a series of "Early Birds Breakfasts" (8:15 a. m.). Local agents collected private and public bigwigs to tone up the breakfasts, put on broadcast after dull broadcast, dug up nonagenarian policyholders as living testimonials, prodded museums and universities...
To continue reading:
or
Log-In
