Business & Finance: Protection v. Investment

Added in 1933 to the well-filled calendar of high-pressure promotion was Life Insurance Week. Why life insurance, of all industries, should have waited so long to institutionalize itself is a minor business mystery. Making up for the wasted years, the industry launched its fifth annual Life Insurance Week throughout the land last week with a series of "Early Birds Breakfasts" (8:15 a. m.). Local agents collected private and public bigwigs to tone up the breakfasts, put on broadcast after dull broadcast, dug up nonagenarian policyholders as living testimonials, prodded museums and universities...

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