Business & Finance: Eastward the Empire

Sixteen years ago Sears, Roebuck & Co., one of the two great merchandising organizations built on the agrarian economy of the U. S., undertook a major invasion of the industrialized East. Eastern headquarters were established at Philadelphia and to this new satrapy, Julius Rosenwald, Chicago's great mail order magnate, sent his own son, quiet, hardworking, philanthropic Lessing Julius Rosenwald. The great Julius died, and four years ago Son Lessing became board chairman of the firm. Even then he did not return to Chicago. Once a week or oftener he taxis thither by air...

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