The Press: Mid-Week Pictorial

In the throbbing, shell-shocked September of 1914 the conscientious New York Times issued a Mid-Week Pictorial War Extra to carry the overflow of photographs from its Sunday rotogravure section. After the War, this Wednesday photographic supplement was continued, called Mid-Week Pictorial. Though edited and circulated separately, Mid-Week Pictorial had Times prestige, Times professional standards in its making. However, the big paper never did much to promote its small offspring, and top Pictorial circulation, in 1925, was only 65,278. Last week the Times's President Arthur Hays Sulzberger finally cut Mid-Week Pictorial adrift, but...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!