In 1911, when Gertrude Battles Lane was promoted from associate editor to editor-in-chief of Woman's Home Companion, that magazine was reaching 737,764 subscribers. By February 1916 circulation was 1,000,000. By November 1923 there were more than 2,000,000 names on the Companion's books. By 1929 there were 500,000 more. By December 1933 the Companion led the women's field. Last week it was evident that the climax of the Companion's climb was not yet reached when The Crowell Publishing Co. proudly announced that the April issue had circulated 2,906,000 copies, high mark to date...
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